Irrespective of what you are, a novice or an expert, the use of color is often a common, elusive, and contentious question asked in design! Yes, colors have myriad social, emotional, and cultural interpretations. The complexity of selecting a palette is not getting simpler because the options designers have tend to be infinite. This article will offer you a few helpful ways to make a great color palette. Read on!
Understanding Color Theory
Color theory is fundamental for the key rules and guidelines regarding color and its utilization in developing aesthetically appealing visuals. When you fully understand the basics of color theory, you can start to parse the logical arrangement of color to build and use color palettes strategically. The outcome implies evoking a kind of vibe, aesthetic, or emotion.
Color ought to be the most important part of design. That’s because it always influences the text’s meaning and how users navigate through a specific layout – showing their emotions as they do so. When you comprehend color theory, you become more intentional in developing impact-based visuals.
Developing a Fabulous Color Palette
If you develop a good color palette, you will always seem creative. Below are a few tips for making a good color palette.
Know your audience
Certain personal factors can create different emotional responses to colors. These factors include age, cultural background and experiences, and gender. Prior to beginning to select your color palette, ensure that you lay out who your audience is. Understand their expectations and their common traits.
Embrace contrast
For many interfaces, color contrast is the core. That’s because it makes every element distinct and easy to notice. An interface with only shades from the same color family won’t appeal. However, you may have illegible text when the background and copy colors are very different.
Only use UI conventions
You can get carried away with aesthetics while working with colors instead of being more practical. Sure, any interface needs to be visually appealing. However, it should likewise be easy to navigate, accessible, and fun to use. You can be an experiment. Just remember that difficult design conventions can be confusing. That’s not too appealing.
Pick your colors astutely
Most times, color palettes consist of six colors. These colors should incorporate one dominant color, four complement colors, and one standard color for text (typically grey or black). Your predominant color is what your audience will always connect with, so make it exceptional while considering what this color ought to be. Take as much time as necessary to create inspirations, have the color association in mind, and do some testing whenever necessary.
Conclusion
You do not have to become a specialist in color theory to make an extraordinary color palette. Color theory is a very complex science that a lot of people commit their whole lives to studying. Understanding the nuts and bolts will assist you to grasp the psychology behind picking the ideal color palette. Before you begin, always have a goal in mind. Then, apply some of the tips discussed above. Finally, develop a personal color analysis and you will be better with choosing the perfect color combinations.
