BackWhenWe is a reference to the simple and enjoyable times of the past.

BackWhenWe is a brand that inspires itself by the strength and confidence women choose to display in their daily style.

The brand brings that witty attitude that us, women, love to express.

We were inspired to create collections that project an image of power and confidence yet that are immensely fun and lighthearted. All women are beautiful the way they are, and us at BackWhenWe are trying to let you embrace that.

We hope you feel rad wearing them and that you will be confident to share your style with the rest of the world. Every single one of you is unique and inspired us to design these.

This collection is a little piece of our personalities and we hope you love wearing them as much we loved creating these for you!

Get in the know

we’ll let you know about new products, promotions

and other good things

EnglishFrench (Canada)